Prudential Commercial

For Immediate Release Contact: Sheila Bridgeforth, (973) 802-6852

June 11, 2009 sheila.bridgeforth@prudential.com

Prudential Rebrands Commercial Brokerage Operation as

Prudential Commercial Real Estate

IRVINE, CA – Prudential Real Estate and Relocation Services, Inc. renamed its commercial brokerage franchise division as part of its efforts to bolster its presence in the commercial real estate marketplace, and appointed a new executive to run the business.

The company said its commercial real estate affiliate network will now operate as Prudential Commercial Real Estate and is headed by Mike McLean, who was named vice president of the division.

Prudential Commercial Real Estate’s network of commercial professionals provide sales, leasing, marketing, disposition and consulting services for a full range of real estate assets with a common goal in mind, to assist clients in making informed real estate decisions.

“In today’s volatile marketplace, it’s essential to have seasoned leadership in place as we navigate the current real estate downturn and prepare for its inevitable upswing,” said Lou Gonzalez, senior vice president of sales and service operations, Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. (NYSE:PRU) business. “Mike McLean’s appointment to head up our commercial division is an important step in sharpening our strategic focus and his industry experience is vital as we redefine our marketplace positioning.”

McLean returns to Prudential after most recently serving Realogy as senior vice president for NRT’s U.S. commercial brokerage operation. During his prior tenure with Prudential Real Estate in the late 1990s, he was director of corporate services.

“Our new name leverages the power of the Prudential brand – a well established force in the real estate industry,” McLean said. In addition, McLean said, “Prudential Commercial Real Estate will:

                        Use the expertise spread throughout its network to enhance the services provided to owners and tenants throughout North America;

                        Enhance its support systems and technology to equip its franchisees with the tools they need to lead the industry.” “Brand, expertise, and technology are the cornerstones of our approach to success,” McLean said. “We’re focused on expanding our geographic footprint with a network of professionals who share the same values and wish to join one of the most respected names in real estate.”

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. The Prudential Commercial Real Estate network of independently owned and operated affiliated offices deliver a range of services to national and international clients across all commercial property types. Representing investors, corporations, developers, small businesses and occupiers of space, the Prudential Commercial Real Estate network of brokers provide advice and market knowledge to assist clients in making informed decisions and finding solutions to their real estate needs. For details on franchising opportunities or other information on the Prudential Commercial Real Estate, call 800-666-6634.