The Tale of Two eLeads

A gripping story of indecision, decision, wait and see, go for it now, and the extraordinary dedication of Prudential Verani Realty agents
–As told by Steve McGuire, VP Business Development

“There is no such thing as a bad lead – some just take longer” – As the Director of Prudential Verani Realty’s eTeam, just about every member of the team has heard me say this. Never in the history of our eTeam has this been as apparent as in the last week. We have had the longest and shortest eLeads closed with seven days of each other.

Dedication award:  Quick Response Award:

Rebecca Chase Sharon Lowe & Norma Leyden

First, the oldest. Rebecca Chase in our Londonderry office took a lead out of the pool on June 14, 2005 – almost 5 years ago to the day. Just another typical lead, “I’d like some more information about such and such a listing”. By 2006, Rebecca had discovered the man ‘might’ be looking for a job in New Hampshire as his new girlfriend had family here, but his true roots were well planted in Long Island, New York.

Stated Rebecca, “So I continued to send ‘checking in’ emails as well as notes around holiday times throughout the year(s)”. Not to worry, in early 2007 the lead informed Rebecca he was engaged and was really going to start looking. In late 2007, he said his house was going on the market. “Maybe it’s not the time to move” he wrote in the spring of 2008. Besides, “we’re getting married”. In July 2009, another update, “we lowered the price and really would like to look – we’re having a baby, as a matter of fact twins”!! Good news arrived on Feb. 7, 2010, “we’ve closed on our home, let’s look at some others.” March of 2010 Rebecca signed the Buyer’s Agency Agreement after having finally met the entire family (even the twins) in person. What a wonderful day May 21st was, as they closed on their new home in Hampstead. And Rebecca has a customer for life because right after the closing he said to her, “Even if we didn’t like you as much as we do, I’d still owe you for putting up with us all this time!”

Well done – the Dedication Award goes to Rebecca Chase.

Now for part two of our story.  The Twins (Sharon Lowe and Norma Leyden) from our Salem office were just sitting around looking for anything in the eLead pool on April 26 when a request for some more info came in. Sharon took the lead and immediately emailed and called the customer.  She talked for a half hour and got her search criteria and set it up. Sharron asked about her pre-qual, and the lead stated that it wouldn’t be necessary – it would be a cash sale – she could spend up to $800K! The next day they went out to look at homes, nine in all, from which the buyer narrowed it down to three and was then away on a business trip. The customer returned on May 9, looked at all three again, and wrote up a contract that night! Wow. A purchase price of $475,000 and a closing on May 28^th! This is what we live for in this business.

The Quick Response Award goes to the Twins – Sharon Lowe and Norma Leyden.

There’s no such thing as a bad eLead some just take longer.