Are you a real estate licensee, an agent, or a Professional Business Owner (PBO)? What’s the difference?
A licensee is someone who casually sells a house or two a year. The industry is full of part time licensees. Not here at Prudential Verani. We hire only full time real estate agents; people who actively stay trained and regularly pursue the business and often sell 20 or more houses per year!
However, there is another level to this business that many in the industry only dream of obtaining, but just don’t know how. Recently, Deb Gallant, VP of Sales and me, John MacGilvary, Regional Manager for Prudential Verani Londonderry, were certified by Buffini and Company to mentor agents through its new Peak Producer program. This program is designed to skyrocket production and take business to a new level, transforming each agent into a PBO. A PBO is an agent who has the habits, attitude, skills, and mindset of a business person; an agent who meets the relational and transactional needs of their clients versus just the transactional; an agent who focuses on a long-term relationship rather than short term income; an agent whose focus is to create an advocate rather than cashing a check.
“Our goal is to create a whole team of Peak Producers”, said Deb Gallant. ”We will take our first group of 30 agents through the 12 week program beginning on January 16th.”
If you or someone you know practices real estate and would truly benefit taking their business to the next level, contact me (John MacGilvary) direct 603-845-2201 or email john.macgilvary@verani.com.
You may also want to view our career website to understand all the benefits of becoming a Prudential Verani agent.
Take your business to the next level today!

Article by real estate agent
As a veteran Realtor of over 7 years, I was very excited to join the Prudential Verani Salem, NH office earlier this year. When I heard about Prudential University, or Pru U, I asked myself “What can they tell me that I don’t already know?” The answer surprised me.
“You’ve got your wings, now fly… fly… fly!” said Verani Training Coordinator, Debbie Gallant on Wednesday when I finished PRU-U (Prudential University). As a “newbie” to real estate game, I am finding myself very motivated, energized, and impatiently rearing to go. But how will I use what will I learned in the future, and what parts of what I learned do I need to focus on the most?

